In case of a dispute
When your trademark or brand name is already registered in China by someone else, there are several ways to get ownership over your brand name. The Dutch Chinese Chamber of Commerce can assist you in mediation or file and resolve a dispute against the Chinese entity. However, the process of a dispute is long and might take up to two years or more. Until you own the trademark your business in China is endangered, since the owner of the trademark can stop your imports and exports. Therefore, NCHK strongly advises to act (or – open a dispute) as quick as possible to reduce your financial loss.